Mass Marketing and Segmentation

To be a part of the market, customers must:

• Have an interest in the product

• Be willing and able to buy the product

• Have some money

• Find the product in a store

John has always wanted a gaming computer, and he has finally saved enough money to buy one very soon. In marketing terms, John is a

• resource

• market

• target group

• other

A target market can be described as:

• A sample of the market

• The group of customers the business wants to attract

• Direction the market is headed

• The people who shop at Target

When looking at the market, marketers notice its:

• leaders

• categories

• records

• winners

"Clara's Cafe" has decided to focus their marketing efforts on young adults in the Miami area. They are engaged in _________ marketing.

• mass

• risky

• target

• industrial

You are currently included in more than 1 target market.

• True

• False

In mass marketing, marketers try to appeal to the ________ market.

• whole

• local

• loyal

• teenage

Market segmentation ultimately divides the market into _____ groups.

• general

• specific

• age

• identical

"Caleb's Cafe" has focused on selling in the Myers Park neighborhoods and surrounding areas. Which market segmentation did he focus on?

• Demographic

• Geographic

• Psychographic

• Behavioral

"Colby's Kicks" has decided to focus on selling rare and exclusive Air Jordans to women aged 15-25 who make a lot of money. Which segmentation is she focusing on?

• Demographic

• Geographic

• Psychographic

• Behavrioal