Business Research Methods 2

A gap or uncertainty which hampers the process of efficient decision making in a given body of knowledge

• Hypothesis

• research design

• research problem

• none of these

Two moderators deliberately take opposite sides on the issue under discussion

• mini focus groups

• two way focus group

• online focus groups

• duelling moderate focus group

Research process begin with

• introduction

• hypothesis

• the discovery and identification of problem

• none of the above

A small experiment to designed to test logistics and gather information prior to a larger study

• focus group

• secondary data analysis

• pilot study

• case analysis

data is collected to know the brand awareness of the customers

• primary data

• secondary data

• internal data

• none of these

Small portion of existing knowledge and experience of the people is published in written form

• experience survey

• pilot study

• focus group

• problem definition

name the preliminary research

• basic research

• descriptive research

• applied research

• exploratory research

A theory explains and predicts about a

• principles

• phenomena

• formula

• none of these

research deals with the practical problems

• fundamental research

• applied research

• exploratory research

• experimental research

Analysis determines the cost of each production item used to produce goods and services

• marketing

• financial

• technical

• investment