MasterCard Global Content Marketing Case Study

What position MasterCard created to increase its dominance in the global market place?

• Digital Marketing Manager

• Vice President of Content Marketing Strategy

• Social Media Manager

• Content Marketing Strategy Manager

What was Challenge 1?

• Selecting the right Vice President of Content Marketing Strategy.

• Adapt content in different media platforms.

• Connecting consumers all over the world in a personal, authentic way.

• A new global marketing compaign that would change MasterCard as its core.

What was Challenge 2?

• Adapt to local cultures.

• Create media more efficiently.

• Language barriers.

• Producing authentic LOCAL content.

What was the solution?

• New website

• Strategy and segmentation

• Positioning

• Share content everywhere

MasterCard couldn't do that alone, so they added a partner.

• Meta Business

• Youtube

• Google

• Skyword