MasterCard Global Content Marketing Case Study
Authored by Salem Jerbi
Business
1st - 3rd Grade
Used 2+ times
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5 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What position MasterCard created to increase its dominance in the global market place?
Digital Marketing Manager
Vice President of Content Marketing Strategy
Social Media Manager
Content Marketing Strategy Manager
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What was Challenge 1?
Selecting the right Vice President of Content Marketing Strategy.
Adapt content in different media platforms.
Connecting consumers all over the world in a personal, authentic way.
A new global marketing compaign that would change MasterCard as its core.
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What was Challenge 2?
Adapt to local cultures.
Create media more efficiently.
Language barriers.
Producing authentic LOCAL content.
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What was the solution?
New website
Strategy and segmentation
Positioning
Share content everywhere
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
MasterCard couldn't do that alone, so they added a partner.
Meta Business
Youtube
Skyword
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