Introduction to Marketing

_________ is tangible.

• Service

• air

• Product

Product, Place, Price, and Promotion are also called __________.

• A lot of P's

• Market segmentation

• 4 P's

Which key word best describes the phrase "intangible products"?

• Good

• Item

• Service

• Thing

How the consumer gets the product?

• Place

• Price

• Promotion

• Sales strategy

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 

• presentation
• product
• place
• promotion

Choosing what to make and sell is which one of the 4P's?

• Place

• Product

• Price

• Promotion

How does marketing help consumers?

• Lowers prices due to competition

• Increases prices

• Less options

All the people who share similar needs and wants and who have the ability to purchase your products are called a ______

• group

• willing consumer

• Market

• customers

______________ consists of consumers who purchase goods and services for personal use.

• Industrial market

• consumer market

• business market

• labor market

___________________ or business-to-business market includes all businesses that buy products for use in their operations.

• Labor market

• Customer market

• Consumer market

• Industrial market