Value PST day 6

Select ALL methods to create a campaign on Facebook Fanpage?

• Boost a post

• Click on Promote Page button

• Go to Ad Center to manage and create a campaign

• Go to Page Settings to set up a new campaign

Choose ALL methods to define audience on IG app?

• Automatic

• Manually target

• Saved audience

• Custom audience and Lookalike audience

Select ALL campaign objectives available on IG app?

• More profile visits

• More website visits

• More messages

• More engagement

Where can you set up Automated Responses in desktop?

• Page Settings > Messaging

• App - Message Thread > Name of Sender > “Notes” on bottom

• Inbox > Automated Responses

• Desktop - Inbox > Message Thread > Notes on right bar

How many days you need to support Value advertisers?

This is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

• Conversions API

• Events Manager

• Facebook Pixel

• Aggregated Event Measurement

What are the ways that advertisers can setup Facebook Pixel? (3 options)

• Email instructions to developer

• Use a partner integration

• Automatically add the Javascript code to the website

• Manually add pixel code to the website

What are the two options for targeting in Dynamic Ads?

• Retargeting

• Expansion

• Broad audiences

• Detailed targeting

For the best results in A/B Test, the campaign needs to have multiple differences/ variables in the set up.

• True

• False

In ODAX, all the Objectives are simplified into 6 objectives.

• True

• False