SMM Unit 2 Chapter 8 Mobile Marketing

Which of the following is NOT a step in the process for creating a mobile app?

• Test

• Sketch

• Plan

• Upsell

Which of the following is a disadvantage of mobile marketing?

• Instant

• Increased targeting opportunities

• Difficult to format for all devices

• Cost-effective

Which of the following is an effective element for a mobile optimized website?

• Buttons

• Large Text

• Skimmable content

• All Answers are Correct

A set of basic images that display the functional elements of an app, website, or content is called:

• QR code

• Wireframe

• Application programming interface

• Short message service

When consumers must choose to receive advertising messages on their phones they are

doing what?

• Signing off

• Buying in

• Opting in

• Messaging

Unsolicited commercial messages sent to a large number of recipients:

• mobilizing

• hacking

• spam

• ham

Website built for small screen viewing:

• Multimedia Message Service

• Opting in

• Wireframe

• Mobile optimized website

All activities that connect advertisers to consumers through their mobile devices or networks:

• Mobile marketing

• Opt in marketing

• All in marketing

• Network marketing

Multimedia alerts sent directly to mobile devices:

• MMS

• SMS

• TMS

• MAS

This mobile marketing tool can lower printing costs, are easy to create, and can be created in custom sizes to fit other promotional items

• Skimmable content

• Application programming interface

• QR code

• SMS