Domain 2 ESB

Which is NOT a type of secondary data?

• Newsletter

• Survey

• Census

Which is a direct competitor to Pizza Hut?

• Papa Johns

• McDonalds

• Buger King

• Taco Bell

Is a ice cream shop direct or indirect to a fast food place?

• Direct

• Indirect

Strength is a internal factor to a SWOT analysis, which is the other?

• Weaknesses

• Opportunities

• Threats

What type of data was collected when you get someone's opinions for a target market?

• Primary

• Secondary

You read an online article on fashion, what type of data was considered?

• Primary

• Secondary

True or False

A target market is a group of customers that will buy a product or service.

• True

• False

Which market segment shares a customer's age, gender, and ethnicity?

• Psychographic

• Behavioral

• Demographic

• Geographical

Which market segment shares a customer's location?

• Demongraphic

• Geographical

• Behavioral

• Psychographic

Which market segment anticipates a customer's needs?

• Demographic

• Geographical

• Behavioral

• Psychographic