Differences between business markets and consumer markets include all of the following EXCEPT ________.
Marketing06

Quiz
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Education
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University
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Hard
Zsuzsanna Szalkai
Used 18+ times
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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
nature of the buying unit
market structure and demand
number of buyers
people who make purchase decisions to satisfy needs
types of decisions and the decision process
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Business demand that ultimately comes from the demand for consumer goods is known as ________ demand.
derived
negative
primary
consumer
elastic
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A new task situation presents ________.
low risk for the buyer
the fewest decisions for the buyer
the least information required
the greatest opportunity and the greatest challenge to the marketer
the smallest number of decision participants
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The decision-making unit of a purchasing organization is called its ________.
value chain
buying center
customer support system
quality center
innovation center
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ may help shape product specifications, but their major role is to select vendors and to negotiate.
Gatekeepers
Deciders
Buyers
Influencers
Users
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In which stage of the business buying process does a buyer ask users to rate their satisfaction with the supplied materials?
problem recognition
performance review
supplier search
supplier selection
order-routine specification
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