CONSUMER BEHAVIOUR INFLUENCE FACTORS

There are 5 Consumer Behavior influence factors except ...

• Personal Factors

• Social Factors

• Cultural Factors

• Physical Factors

Age, gender, education, social status and income level are factors ....

• Social

• Personal

• Cultural

• Psychological

Learning, Attitude, Motive and Perception including factors ...

• Social

• Economic

• Marketing

• Psychological

Reference Groups, Family, Roles and Status, including Factors ...

• Cultural

• Social

• Psychological

• Personal

There are 6 Buying Roles, except ...

• The Initiator

• The Influencer

• The Buyer

• The Sourcer

Here is the Consumer Decision Making Process ....

• Need Recognition

• Information Search

• Evaluation of alternatives

• All answers are correct

There are three types of buying situations except ..

• Straight Rebuy

• Modified Rebuy

• New Task

• wholesale

MODIFIED REBUY is the buyer wants to modify product specifications, ........, delivery requirements, or other terms.

• place

• prices

• people

• agreement

THE DECISION MAKER is the person who will choose which product to buy . It's mean....

• what to buy

• how to buy

• from where to buy

• all answers are correct

In the new-task situation, the buyer must determine ...

• product specifications

• price limits, delivery terms and times

• service terms and payment terms

• All answers are correct