Live Discussion 2

True or False: Inbound marketing is where businesses aggressively pursue prospects and push out advertising.

• a. True

• b. False

Which of the following is NOT a stage in the buyer’s journey?

• a. Awareness

• b. Research

• c. Consideration

• d. Decision

True or false: A large percentage of consumers discontinue communications with a company due to their irrelevant promotions and messages

• a. True

• b. False

True or False: Having testimonials or a reviews page on your website is great for building credibility.

• a. True

• b. False

What is a CTA (Call To Action)? And should you have them on every page?

• a. It is the next step a marketer wants its audience to take; Yes

• b. It is the next step a marketer wants its audience to take; No

• c. None of the above

True or False: You don’t need to define who your target audience is, you can advertise your product to everybody to achieve higher results.

• a. True

• b. False

True or False: Buyer personas embody the type of customer that gives you the most revenue, with the least opposition, over the longest period of time.

• a. True

• b. False

Who are target audiences?

• a. The group of people to whom you direct a specific marketing asset or ad

• b. The customers who you've had for 10+ years

• c. Everybody is your target audience

• d. Your family and friends