
Consumer Research Quiz
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the primary goal of consumer research?
To develop buyer personas
To collect data about consumer behavior
To understand internal company processes
To create advertising strategies
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT a common mistake when creating personas?
Making up information about buyers
Conducting scripted interviews
Using irrelevant trivia
Including too few buyer personas
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is a "persona" in marketing?
A fictional story about a customer
A detailed, semi-fictional representation of a target customer
A collection of product features
A competitor's marketing strategy
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following factors is NOT typically included in a demographic analysis?
Age
Occupation
Gender
Psychological needs
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What does consumer insight focus on?
Collecting raw data
Identifying competitors
Drawing actionable conclusions from research data
Developing advertising scripts
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is a type of need described by Philip Kotler?
Imaginary needs
Emotional needs
Secret needs
Optional needs
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the purpose of a mood board in advertising?
To create a timeline for campaigns
To visualize consumer buying behavior
To communicate brand identity and establish design flow
To summarize sales data
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