Marketing Research

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

• Survey Creation
• Marketing Research
• Advertising Selection
• Marketing Discovery

This type of data coming from research answers questions such as "how many?" and " how much?".

• Research Data
• Quantitative Data
• Number Data
• Qualitative Data

This type of data from research answers questions such as "how" and "why".

• Research data
• Quantitative data
• Number data
• Qualitative data

This type of marketing research tries to determine consumers opinions by using methods such as surveys or focus groups.

• Market
• Product
• Advertising/Media
• Attitude/Opinion

A business may conduct this type of marketing research may be considered when making changes to a current product design.

• Market
• Product
• Advertising/Media
• Attitude/Opinion

Quantitative research is typically conducted on ________ samples of people

• large
• small

Qualitative research relies heavily on ___________ groups.

• large
• small

The main purpose of marketing research is to

• determine consumer behavioe
• obtain information
• forecast sales
• determine the economy

What is step three of the Marketing Research process?

• Collect Data
• Define Problem
• Design Project
• Analyze Data

What type of data is compiled for some purpose other than the current investigation?

• Quantitative
• Qualitative
• Primary
• Secondary