Marketing Applications- CRM

Marketing Applications- CRM

11th - 12th Grade

20 Qs

quiz-placeholder

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Marketing Applications- CRM

Marketing Applications- CRM

Assessment

Quiz

Life Skills

11th - 12th Grade

Practice Problem

Hard

Created by

Deborah MillbrookHS

Used 103+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many people make the mistake of thinking that customer relationship management refers solely to

technology.

strategies.

processes

people

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a customer relationship management initiative:

A “frequent-shopper” program

New accounting software

Expansion of the product-development budget

A new bonus system for the sales staff

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the past, customer relationship management was used mainly as a way to

increase customer loyalty.

assist business decision making.

track customer information.

help employees perform more efficiently.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers tend to look at a business as a whole despite the number of __________ they experience.

complaints

feedback surveys

touch points

purchases

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the modern business world, a growing number of interactions between businesses and customers are taking place

online

over the phone

in stores

through the mail

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is no longer a consideration in customers’ buying decisions for many products:

customer service

quality

store location

price

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Our economy has shifted from a service economy to a(n) __________ economy.

agricultural

experience

manufacturing

entertainment

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