Marketing Unit 2

Dividing a market into smaller parts is ____________

• Market Segmentation

• Market Mix

• Producing

• SWOT analysis

Which of the following is NOT part of the Marketing Mix?

• Product

• SWOT

• Price

• Place

Which of the following is NOT part of a SWOT analysis?

• Strengths

• Weaknesses

• Offers

• Threats

A SWOT analysis is in which part of the marketing plan?

• Executive Summary

• Implementation

• Goals & Objectives

• Situation Analysis

Deciding where to advertise a product is in the _______ part of the Marketing Mix

• Promotion

• Price

• Product

• Place

Selling your product at Walmart stores is a ______ decision in the Marketing Mix

• Price

• Product

• Place

• Promotion

External things that could be harmful are which part of a SWOT analysis?

• Strengths

• Weaknesses

• Opportunities

• Threats

A group of people that you want to sell your product to is your ________________

• SWOT

• Target Market

• Marketing Mix

• SMART goal

Selling your product for $3.99 is a _____ decision

• Product

• Price

• Place

• Promotion

Companies collect information about customers to create a ________________

• Customer profile

• SMART goal

• Executive Summary

• Target Plan