Intro to Sports & Entertainment Marketing

What describes the process of developing, promoting, and distributing products to satisfy customers' wants and needs?

• Marketing

• Marketing Mix

• Business Operations

• Planning

What guides a business' marketing activities and is developed from market research and target market decisions?

• Marketing

• The market mix

• A marketing plan

• Market operations

Your marketing objectives describes what your business wants to

• accomplish

• make in sales

• produce

• change

• all of these answers are correct

The marketing mix includes

• product, price, place, promotion, people

• product, price, profit, people

• promotion, profitability, people, place

• place, price, profit, people

Features of a product include all of the following except

• the product packaging

• the product size

• the product's warranty

• the product's price

• the product colors

Customer benefits of a product include all of the following except

• easy to open packaging

• saves you time

• comfortable to wear

• convenient to use

• easier to produce

A brand includes

• your company name

• your product design

• a logo and slogan

• how you compare to your competition

• all of these ideas

Product positioning is

• where the product is located on a shelf

• how big or small the product is

• how customers view your product

• where you can purchase the product

Product mix describes all of the products a company ___ or sells.

• changes

• deletes

• makes

• promotes

Your product mix is often determined by your ___ and ______.

• sales, company size

• image, target market

• employees, customers

• profit, location