Market Concepts and Segmentation

Market Concepts and Segmentation

9th - 12th Grade

20 Qs

quiz-placeholder

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Market Concepts and Segmentation

Market Concepts and Segmentation

Assessment

Quiz

Life Skills

9th - 12th Grade

Medium

Created by

Jessica McCuan

Used 136+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The foundation of a marketing plan is also known as:

Situational Analysis

Observation

Empirical Research

Experimental Research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing mix is also known as:

Market Functions

Market Segmentation

The Four P's of Marketing

Market Concept

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is not a Market Segmentation

Geographic

Infographic

Behavioral

Psychographic

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: Brand loyalty impacts buying behavior.

True

Falso

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An example of demographics is...

The Tri-State Area

Product Usage

Gender

Active Lifestyle

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All the potential customers that have common wants and needs and are willing to buy is the definition for:

Market

Product

Promotion

Place

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is not part of the The 4 P's of Marketing?

Price

Possession

Product

Place

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