Marketing Management

Needs of _________ are being focused in Marketing.

• Customer

• producer

• Retailer

• wholesaler

This marketing concept focuses on persuading and convincing customers to buy the Products-

• production

• product

• selling

• marketing

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

• packaging

• branding

• labeling

• none of the above

Which among the following is not an element of marketing mix –

• Product

• Price

• Place

• Advertising

Name the term which is a part of a BRAND which can be spoken

• Brand Name
• Branding
• trade Mark
• Brand Mark

Decision regarding credit sale belongs to which type of Marketing mix?

• Price
• Product
• Physical Distribution
• Promotion

Which marketing philosophy gives more importance to consumer welfare instead of consumer satisfaction?

• selling
• product 
• societal
• marketing

Which of the following is not included in price mix

• Credit policy
• trade discount and cash discount
• demand for a product
• period of credit

Which of the following is not included in the elements of physical distribution?

• Inventory
• Costing
• Transportation
• Warehousing

What is marketing?

• The four basic marketing strategies, called the four Ps:  product, place, price, and promotion
• the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants