Digital Marketing Review

The purpose of Digital Marketing is ...

• To encourage users to use mobile devices like mobile phones and mobile tablets

• To save time and effort in marketing

• Leverage on digital platform to promote and sell goods and services

• To protect the environment as print media is bad for the environment

Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks

• True

• False

Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)

• Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing

• Creating and sharing useful, relevant and quality content content i.e. Content Marketing

• Engaging consumers at a booth by showing content on the tablet to generate interest

• Reaching consumers through their mobile phone with content and information i.e. mobile marketing

To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods

• Digital Advertising

• Search Engine Marketing

• Search Engine Optimisation

• Display Advertising

Email marketing is a digital marketing technique to

• Reach consumers directly via e-mail using text and rich media content

• Reach consumers by sending them brochures with our company email via postal service

• Display our email addresses on every print advertisements

• Using our website as marketing tool with our email address

Identify which are the 3 digital marketing goals from below list (There is more than 1 answer)

• Informing customers

• Increased visualization of our products and services

• Direct customer engagement

• Improved customer service

Lead generation is to generate customer interest in the company product and services and creating contact lists of those user who have expressed interest

• True

• False

Which of the list is NOT a digital marketing advantage?

• Cost effectiveness

• Higher engagement compared to traditional marketing

• ROI is easily tracked

• All audience is suitable for digital marketing

"Digital advertising is obtrusive". Is this statement considered true?

• Yes it is especially Pop-up ads

• No, it is not true for digital marketing

Which of the following is a digital marketing strategy consideration? (More than 1 answer)

• Goals aligned with business goals and strategy

• Identify target audience information e.g. values, needs, interests

• Ensure that products and services has a good shopfront

• Use engaging contents e.g. photos, animations, videos, blogs