Technology Adoption Life Cycle Quiz

What is the primary focus of the book 'Diffusion of Innovations' by Dr. Everett Rogers?

• Classifying consumers based on their purchasing behavior

• Analyzing the global market trends

• Explaining the financial aspects of new technologies

• Describing the environmental impact of technological products

Which group of consumers is characterized by an engineering mindset and a proactive pursuit of new technology?

• Early Majority

• Innovators

• Laggards

• Late Majority

What percentage of the market potential do Early Adopters represent?

• 2.5%

• 13.5%

• 16%

• 34%

Which group of consumers is most concerned with the practicality of new technology?

• Innovators

• Laggards

• Early Adopters

• Early Majority

What is the main characteristic of the Late Majority group?

• They are eager to try new technologies

• They prefer established standards

• They are driven by creativity

• They are skeptical of new innovations

What is the 'chasm' in the technology adoption life cycle?

• A gap between Early Adopters and Early Majority

• A gap between Innovators and Early Adopters

• A gap between Late Majority and Laggards

• A gap between Early Majority and Late Majority

Which company successfully crossed the chasm by launching the Model S and Model X?

• General Motors

• Ford

• Tesla Motors

• Fisker Automotive

What strategy does Moore suggest for successfully crossing the chasm?

• Focusing on a specific niche market

• Reducing product prices significantly

• Targeting a broad market

• Investing heavily in advertising

Why is it important to provide high-quality service to innovators and early adopters?

• They are the largest market segment

• They influence the opinions of later adopters

• They are the most profitable customers

• They demand the lowest prices

What is the 'Big Fish, Small Pond' approach?

• Targeting a large market with a small product

• Focusing on a small market segment to become a leader

• Expanding rapidly into multiple markets

• Reducing product features to lower costs