The Power of Personal Selling: When and How to Use It

The video discusses personal selling as a marketing tool, highlighting its effectiveness in direct communication with potential buyers. It is particularly useful when targeting a few major customers, allowing for tailored messages. However, personal selling is costly and time-consuming, making it less common than other marketing methods. It is best suited for technical or expensive products where detailed communication is needed. The video concludes that while personal selling can be effective, it should be used judiciously due to its high costs.

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