Digital Marketing and E-commerce: Understanding the Benefits and Challenges

The lecture covers digital marketing and e-commerce, highlighting their definitions, benefits, and challenges. Digital marketing uses technology to meet consumer needs, offering immediate targeting and viral potential. E-commerce involves buying and selling online, with advantages like cost savings and customization. However, both face challenges such as startup costs, security issues, and integration difficulties. The lecture emphasizes distinguishing between digital marketing and e-commerce.

What are some advantages of e-commerce mentioned in the lecture?

What challenges might a business face when integrating e-commerce into existing systems?

What security concerns are associated with online purchases?