Vacheron Constantin Makes Online Debut With $45K Watches

The transcript discusses a partnership with Vacheron Constantin to create a special watch inspired by a 1950s model. Only 36 pieces were made, selling for $45,000 each. The target audience includes art and vintage car collectors, typically young professionals with high disposable income. The company plans to explore more online sales and collaborations with legacy brands. The discussion concludes with a mention of Bloomberg's resources for luxury lifestyle content.

What was the reaction to the launch of the watch in terms of sales?

How did the creators approach the online selling process for the watch?