Campari Sees More Negative Impact in 2Q, 3Q

The transcript discusses the impact of the COVID-19 lockdown on marketing strategies and consumer behavior, highlighting a shift to digital marketing and its positive outcomes. It analyzes brand performance, market trends, and the company's financial strategies, including potential acquisitions. The discussion also covers supply chain resilience, trade tensions, and the focus on premium brands for future growth.

What changes in consumer behavior are anticipated as society returns to normal social life?

How did the lockdown in Italy impact the company's marketing initiatives?

What strategies did the company implement to adapt to the changes in consumer demand during the pandemic?

What are the expected impacts of the pandemic on the company's brand performance?

In what ways did the company shift its marketing focus during the pandemic?

How does the company plan to handle potential acquisitions in the current market environment?

What factors are influencing the growth of premium brands compared to middle-tier brands?