Brand Extension

The video tutorial discusses the role of marketers in brand management, focusing on brand extension. Brand extension involves launching new products under an existing brand name to leverage its success. However, it carries risks like brand dilution if the new product fails. The tutorial also introduces the term 'brand stretching' as a synonym for brand extension.

What is one of the primary responsibilities of a marketer?

• To create new brands

• To focus solely on sales

• To design advertisements

• To manage the brand and product

What does brand extension involve?

• Focusing on a single product line

• Launching a new product under an existing brand

• Creating a new brand name

• Rebranding an old product

Why might a company choose to use brand extension?

• To change the brand's image

• To avoid market competition

• To reduce production costs

• To leverage the success of an existing brand

What is a potential risk of brand extension?

• Higher marketing expenses

• Brand dilution

• Increased production costs

• Loss of original brand identity

What is another term for brand extension?

• Brand consolidation

• Brand stretching

• Brand segmentation

• Brand diversification