Serena Williams Backs Sports Tech Business Platform

The video discusses Serena Williams' investment in Open Sponsorship, a platform connecting brands with athletes. CEO Ishine Jolly Irene explains the company's role in the market, its growth plans, and the trends in sports sponsorship. The discussion covers the benefits of using a marketplace for athlete deals, the challenges of managing brand associations, and the factors influencing the selection of brand ambassadors.

What is the primary function of the Open Sponsorship platform?

• To provide financial advice to athletes

• To connect brands with top athletes

• To train athletes for competitions

• To organize sports events

What was the main reason for creating Open Sponsorship?

• To provide a secure marketplace for athlete-brand deals

• To manage sports teams

• To offer free marketing services to athletes

• To create a social media platform for athletes

How does Open Sponsorship plan to use the funds from Serena Williams?

• To sponsor a tennis tournament

• To create a new line of sportswear

• To expand into new markets and verticals

• To develop a new sports league

What is a key trend in sports sponsorship mentioned in the discussion?

• Focus on local markets only

• Permanent brand ambassador roles

• Short-term campaigns similar to influencer marketing

• Long-term exclusive contracts

Why might brands choose to work with lesser-known athletes on Open Sponsorship?

• They are easier to manage

• They offer less risk and more flexibility

• They have more social media followers

• They are more expensive

What is a significant factor for athletes when choosing brand endorsements?

• The location of the brand's headquarters

• The brand's social media presence

• The color of the brand's logo

• The size of the check

Why is authenticity important in athlete endorsements?

• It helps athletes win more games

• It prevents backlash from fans

• It guarantees long-term contracts

• It increases the athlete's salary