What is Customer Relationship Management (CRM)? ...And How to Use it.

The video explores Customer Relationship Management (CRM), emphasizing its role in building strong customer relationships and driving business growth. It traces the evolution of CRM from local businesses to global enterprises, highlighting the importance of data and technology. The video defines CRM as managing interactions with customers and outlines a five-step process for effective implementation. It also discusses the benefits of CRM, including customer insights and product improvement.

What is the most important aspect of customer relationship management according to the text?

How did businesses in the 19th century begin to change their approach to customer relationships?

What role does data play in modern customer relationship management?

What are the five basic steps of the CRM process mentioned in the text?

Why is building a culture important for the success of a CRM system?

What is the significance of understanding customer journeys in CRM?

How can CRM help businesses improve their products and services?