Why are relationships particularly important in business-to-business marketing?
Marketing - Drawbacks of B2B Relationships

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Business
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Because there are fewer customers who spend a lot of money.
Because it allows for more flexibility in product design.
Because there are many customers who spend little money.
Because it is easier to manage many small customers.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential drawback of having strong business-to-business relationships?
Ability to easily switch suppliers.
Increased flexibility in product design.
More opportunities to create new relationships.
Reduced flexibility in making changes.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can a business relationship lead to lost opportunities?
By preventing sales to a customer's competitor.
By allowing sales to competitors.
By increasing the number of customers.
By reducing the quality of products.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What can cause increased costs in business-to-business relationships?
Reducing the number of suppliers.
Increasing the number of customers.
Meeting specific buyer requirements.
Producing lower quality products.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key strategy for marketers to succeed in business-to-business marketing?
Increasing the number of competitors.
Limiting the negative impacts of relationship drawbacks.
Focusing only on new customers.
Avoiding all customer relationships.
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