Marketing for Sustainability

The video discusses effective marketing strategies for sustainability by understanding consumer demographics, political views, religion, and socioeconomic status. It emphasizes connecting with consumer values rather than overwhelming them with facts. The concept of 'sustainababble' is introduced, highlighting the need for clear and substantiated claims in sustainability marketing.

Why is it important to understand the socioeconomic status of your audience when marketing for sustainability?

What example is given regarding the marketing of salmon, and what was the key to its success?