Katy Perry Uses Spotify to Sell Album

The transcript discusses Spotify's past issues with artists like Taylor Swift, who criticized the platform for not fairly compensating artists. In response, Spotify has engaged in a 'listening tour' to improve relations with artists and the music industry. The company is investing in marketing to enhance its image and attract more users, despite not yet being profitable. Spotify aims to become a sustainable and profitable enterprise as it plans to go public.

What are the implications of Spotify's marketing strategies for artists?

What challenges does Spotify face in terms of profitability?