How Dos Toros Plans to Take on Chipotle

The transcript discusses a brand's market expansion from New York City to Chicago, highlighting its differentiation from Chipotle through unique in-house recipes and inviting decor. It acknowledges Chipotle's pioneering role in the fast-casual movement and sustainable sourcing, while expressing readiness to offer customers new experiences.

What aspects of the restaurant's decor and design are highlighted as more inviting?

What does the speaker believe about consumer readiness to try new options?