How Mattress Startup Casper Joined the Unicorn Club

Casper has secured $100 million in funding, raising its valuation to over a billion dollars. The company plans to expand its brick-and-mortar presence, complementing its online sales. Despite not yet being profitable, Casper's retail stores are performing well. The company differentiates itself through innovation and high-quality products, with a focus on sleep wellness. While Amazon's entry into the mattress market poses a challenge, Casper remains focused on the high-end segment, leveraging its unique business model and strong brand identity.

What is one of the main goals for Casper's recent $100 million funding?

• To expand its product line and retail presence

• To acquire a competitor

• To invest in cryptocurrency

• To launch a new advertising campaign

Why is Casper expanding its retail stores despite not being profitable yet?

• Retail stores are cheaper than online sales

• Stores are showing high financial productivity

• Casper wants to exit the online market

• Retail stores are a temporary strategy

How does Casper differentiate itself from other direct-to-consumer mattress brands?

• By offering the lowest prices

• By partnering with traditional mattress companies

• By focusing on innovation and quality

• By having the most retail stores

What is Casper's approach to competition from Amazon's mattress line?

• Casper will launch a new budget line

• Casper will stop selling on Amazon

• Casper focuses on high-end quality products

• Casper plans to lower its prices

What is the role of Casper Labs in the company's strategy?

• To oversee international expansion

• To manage Casper's retail stores

• To conduct R&D and product innovation

• To handle customer service