Using Influencers to Grow Your Business

In this Marketing Minute, Bill Carmody explains the fastest way to grow your business by leveraging existing influencers. He emphasizes that customers prefer hearing from other customers rather than directly from the company. The video suggests hiring influencers who are already active in your industry to promote your products and services. It discusses engaging with influencers either one-on-one or at scale through an agency. The key takeaway is that leveraging influencers at scale is the most effective way to grow your business authentically.

How can leveraging influencers help a business?

What is the overall message conveyed about influencer marketing?