Amazon Said to Launch Video Ads on Smartphone Apps

Amazon is testing video ads on its iOS shopping app and plans to expand to Android. This move is part of Amazon's strategy to increase its share in the digital ad market, challenging Google and Facebook. Advertisers seek alternatives to social networks, and Amazon offers a new platform. Despite initial caution due to customer experience concerns, Amazon is gradually increasing its ad presence. Video ads address a gap in Amazon's offerings, as they lose traffic to YouTube for product demonstrations. Future opportunities include more ads on Prime Video and collaborations with influencers.

In what ways could Amazon enhance its advertising strategy beyond mobile video ads?

What impact does the lack of video content have on Amazon's traffic compared to platforms like YouTube?