Natura CEO Sees Renaissance in Direct Selling

The video discusses Avon's listing on the NYSE and its transformation from direct to social selling. It highlights the role of representatives and consultants in the business model, emphasizing the shift to online platforms. The strategy includes a multi-channel approach, integrating physical stores and online presence. The commercial model aims to enhance services and expand market opportunities. The video concludes with a focus on the renaissance of relationship selling, leveraging social tools and micro-influencers.

What challenges have larger companies faced in the direct selling market?

In what ways is Avon adapting its business model to current market trends?

How does Avon view the future of relationship selling?