Ikea Doesn't Want Old Mattresses to Go to Waste

The transcript discusses the importance of product longevity and the myths surrounding consumption. It highlights IKEA's efforts in promoting circularity, particularly in mattress production, by taking back old mattresses and using them to create new ones. The company is redefining design principles to ensure products are easy to separate into materials, enabling a second-hand market and supporting a circular economy. This approach aims to harmonize quality and sustainability, ultimately leading to lower prices based on these values.

In what ways is IKEA addressing the issue of mattress waste in the Netherlands?

What role does circularity play in the new consumption model defined by IKEA?

How does IKEA plan to ensure that their mattresses are kept for longer periods?

What are the key principles that IKEA has redefined for their product design?

What challenges does IKEA face in designing products that enable circularity?