How to Make Fashion Sustainable

The video discusses the shift from fast fashion to secondhand items, accelerated by the pandemic. It highlights the fashion industry's efforts in sustainability and circularity, with partnerships like Madewell and Macy's. Consumers, especially Gen Z, are driving this change, viewing brands with resale options as healthier. The resale market is competitive, with companies like Poshmark and The RealReal. Globally, regions like Europe and Japan show strong secondhand markets. The future sees resale as integral to fashion, with challenges in supply chain and logistics.

What was a significant factor that accelerated the shift from fast fashion to secondhand items?

• The rise of online shopping

• Government regulations

• The pandemic

• Increased marketing efforts

What is the predicted annual growth rate for the resale industry over the next few years?

• 20-25%

• 10-15%

• 30-35%

• 40-45%

How do partnerships with brands like Madewell and Macy's contribute to the resale market?

• By offering discounts on new items

• By implementing take-back programs and resale shops

• By increasing advertising budgets

• By reducing production costs

Which generation is primarily driving the momentum in the fashion resale market?

• Millennials

• Generation X

• Generation Z

• Baby Boomers

What is a major challenge in scaling the resale market globally?

• Supply chain and logistics

• High production costs

• Lack of consumer interest

• Limited brand partnerships