Upside Gets Ready to Shake Up Business Travel

Upside.com is a new tech startup aimed at revolutionizing business travel by leveraging the flexibility of travelers. The platform allows users to trade their travel flexibility for rewards, such as gift cards, while saving their employers money. Unlike traditional services like Priceline, Upside.com uses a 'flexibility engine' to offer tailored travel options. The service targets small and medium-sized businesses, encouraging employees to make cost-effective travel decisions. The platform addresses the passive nature of business travelers by providing incentives and simplifying the decision-making process.

What is the main asset that business travelers often overlook?

How does the new tech startup help travelers with their flexibility?

What kind of companies is the service primarily targeted at?

What are the potential savings for employers when using this service?

What is the 'flexibility engine' mentioned in the text?