INTERVIEW: Jon Taffer on the methods used to change the thinking of bar owners on 7/24/12 in Los Angeles, CA.

The speaker discusses the challenges of changing personal habits compared to business practices, emphasizing the importance of altering thought processes rather than actions. Drawing from experience consulting over 800 bars, the speaker highlights the need to change mindsets to achieve lasting behavioral change. The approach involves a confrontational method to challenge and reshape beliefs, ultimately leading to an open mind and questioning of previous notions.

Why is it challenging to change a person's behavior compared to a business?

• Businesses have more resources to implement changes.

• People are naturally resistant to any form of change.

• Businesses have more flexible structures.

• People are more emotionally attached to their businesses.

What does the speaker identify as a common mistake when trying to change business practices?

• Focusing on changing actions without addressing thought processes.

• Implementing changes too quickly.

• Not considering the financial implications.

• Ignoring customer feedback.

According to the speaker, what is necessary to change what someone does?

• Changing the way they think.

• Offering more training.

• Providing financial incentives.

• Increasing supervision.

What is the speaker's approach to opening someone's mind to new possibilities?

• Challenging and reshaping their existing beliefs.

• Gradually introducing new ideas.

• Providing examples of successful changes.

• Encouraging them to read more.

What reaction does the speaker expect when challenging someone's beliefs?

• Indifference.

• Excitement and eagerness.

• Resistance and discomfort.

• Immediate acceptance.