INTERVIEW: Jon Taffer on the methods used to change the thinking of bar owners on 7/24/12 in Los Angeles, CA.

The speaker discusses the challenges of changing personal habits compared to business practices, emphasizing the importance of altering thought processes rather than actions. Drawing from experience consulting over 800 bars, the speaker highlights the need to change mindsets to achieve lasting behavioral change. The approach involves a confrontational method to challenge and reshape beliefs, ultimately leading to an open mind and questioning of previous notions.

What new insight or understanding did you gain from this video?