Starbucks says it needs to buy 200,000 Sharpie markers in new effort to bring back customers

Starbucks is trying to regain customers after a sales decline by reintroducing handwritten names on cups and self-serve stations. CEO Brian Nichols plans to buy 200,000 Sharpies for this initiative. The company experienced a 10% drop in traffic in the third quarter. To enhance customer experience, Starbucks will also stop charging extra for alternative milks starting next Friday. The transcript includes personal opinions on these changes, highlighting the importance of personalization despite occasional name errors.

What is Starbucks' new strategy to attract customers?

• Launching a new advertising campaign

• Bringing back handwritten names and notes on cups

• Introducing new coffee flavors

• Offering discounts on all beverages

What percentage drop in traffic did Starbucks experience in its third quarter?

• 5%

• 10%

• 15%

• 20%

What does CEO Brian Nichols believe will help restore the coffee house vibes?

• Expanding store locations

• Bringing back notes and self-serve stations

• Introducing new menu items

• Lowering prices

What change is Starbucks implementing regarding milk options?

• Introducing a new dairy-free milk

• No extra charge for oat, almond, or coconut milk

• Offering free refills on milk

• Charging extra for all milk types

What is the speaker's opinion on the Sharpie initiative?

• They are indifferent about it

• They think it will save money

• They prefer the use of stickers

• They believe it will be very effective