Rocket Fuel CEO: How to Advertise in the Digital Age

The video discusses the evolution of advertising from the 1960s to the present, highlighting the role of technology in modernizing the industry. It covers the challenges and opportunities in the ad tech market, including investor concerns and the potential for industry consolidation. The discussion also touches on key customers and competitors, as well as the opportunities presented by partnerships with major tech companies like Google and Facebook.

Discuss the potential for consolidation in the ad tech industry as mentioned in the text.

How do larger companies like Google and Facebook impact smaller ad tech firms?