The Importance of Communicating Your Efforts

The video discusses a study by Harvest Media Lab highlighting a missed opportunity for businesses in engaging stakeholders about their social and environmental efforts. Only a small percentage of businesses communicate their sustainability initiatives, which can lead to missed business opportunities. A personal example with Kettle Chips illustrates how consumer awareness can be increased through better communication. The video concludes with a call to action for businesses to actively engage and inform their stakeholders.

What assumptions did the speaker and their wife make about Kettle Chips before they engaged with the company?

What message does the speaker convey about the importance of communicating sustainability efforts?