Skills for Lobbying Government

The video discusses the increasing relevance of lobbying in business, focusing on two case studies: a wrongful conviction in Tasmania and employee ownership legislation. It highlights the importance of identifying stakeholders, using media for awareness, and crafting simple, repeatable messages. Persistence and diverse strategies are crucial for effective lobbying, as is the support of experts and advocates. The video concludes with hopes for successful lobbying outcomes.

What new insight or understanding did you gain from this video?