Introduction to the Six Fundamentals

The video discusses six fundamental elements necessary for a successful sustainability strategy: a business case, defining sustainability, stakeholder engagement, establishing a baseline, setting a vision, and securing management support. It highlights the 'year-four problem' where organizations often falter due to changes in these fundamentals. The video emphasizes the importance of a systemic approach, considering financial, social, and environmental perspectives, and engaging all stakeholders from the start to avoid unintended consequences.

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