Marketing - Benefits of Personal Selling

The video discusses the role of personal selling in marketing, highlighting its adaptability, necessity for technical products, ability to build customer relationships, and effectiveness in gathering real-time market information. Personal selling is emphasized as a powerful tool due to its face-to-face interaction, which can be more persuasive than traditional advertising methods.

What is a key advantage of personal selling over traditional advertising?

• It requires less training for salespeople.

• It is cheaper to implement.

• It allows for a customizable sales approach.

• It reaches a larger audience.

Why might personal selling be necessary for certain products?

• Because they are inexpensive.

• Because they are highly technical.

• Because they are simple to use.

• Because they are widely available.

How does personal selling help in building customer relationships?

• Through person-to-person interaction.

• By offering discounts.

• Through online advertisements.

• By providing free samples.

What unique opportunity does personal selling provide that advertisements do not?

• The chance to gather real-time market feedback.

• The ability to change the product.

• The ability to reach international markets.

• The option to lower prices instantly.

Why is personal selling considered highly effective?

• It is easier to say no to a salesperson.

• It is less time-consuming.

• It involves face-to-face interaction.

• It is more expensive than other methods.