Building a brand around customer service

The speaker shares insights from their early experiences in a family-run pub and restaurant, emphasizing the importance of customer care. This lesson shaped their approach when launching Isuzu in the UK, focusing on exceptional customer service as a unique selling point. The brand's commitment includes providing personal contact information to customers, ensuring a personalized and supportive experience.

In what way did the speaker's understanding of customer relationships evolve over time?

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What was the significance of starting Isuzu in the UK market according to the speaker?

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