Inside Sales

The video discusses the importance of sales in marketing, focusing on inside sales. Inside sales involve selling by employees who remain in the office, using phone or internet to reach customers. This method contrasts with field sales, where employees meet customers in person.

Which of the following best describes the initial focus of the video?

• Customer service strategies

• The importance of field sales

• Different activities within sales

• The role of technology in sales

What is the primary characteristic of inside sales?

• Sales conducted in person

• Sales done by traveling to meet clients

• Sales performed without leaving the office

• Sales focused on existing customers

How do inside sales employees typically reach out to potential customers?

• Through direct mail

• Via phone or internet

• By attending trade shows

• Through door-to-door visits

What is NOT a method used in inside sales?

• Field visits

• Internet communication

• Email marketing

• Phone calls

What is the essence of inside sales as described in the video?

• Focusing on product development

• Reaching customers without fieldwork

• Conducting market research

• Building long-term relationships