Revert to your company values when facing a tough decsions

The video discusses a business decision involving a partnership with a retailer that could harm the brand but aligns with the company's core mission of generating funds for humanitarian projects. The decision was made by prioritizing the company's values over brand distribution, resulting in significant financial success and positive social impact.

What was the main concern the speaker had about the partnership opportunity?

• It would require too much investment.

• It would not generate enough profit.

• It could harm their brand in the long run.

• It was not aligned with their personal goals.

What is the primary goal of the speaker's business?

• To expand globally.

• To dominate the retail market.

• To make money for humanitarian projects.

• To create a strong brand presence.

Why did the speaker decide to proceed with the partnership despite potential brand damage?

• To increase brand awareness.

• To please the retailer.

• To fulfill the business's core objective.

• To gain short-term profits.

What was the result of the partnership with the retailer?

• The brand gained massive distribution.

• The brand's profits doubled.

• The brand was killed off by the retailer.

• The brand became more popular.

How much money did the business raise for humanitarian projects?

• Over £20 million.

• Over £15 million.

• Over £10 million.

• Over £5 million.