How Macarons Landed on Wal-Mart Shelves Near You

Martha and Franks Pasic started their dessert business in 1987, initially selling to restaurants in San Francisco. They expanded by freezing desserts for nationwide shipping and later created a retail brand, Luca Patisserie, in 2013. A Walmart buyer showed interest, leading to a partnership that required scaling production and hiring new workers. Despite challenges, the partnership has increased sales by 40% and opened new opportunities.

What prompted Martha and Franks Pasic to shift their focus to grocery stores?

• A new trend in the food industry

• The financial crisis affecting corporate sales

• Increased demand for frozen desserts

• A decline in restaurant sales

What was the significant outcome of the New York food show for the Pasic's business?

• They expanded their product line

• They won an award for best dessert

• They secured a deal with a major retailer

• They decided to open a new bakery

What was one of the main challenges the company faced when increasing production?

• Developing new recipes

• Hiring and integrating new workers

• Reducing production costs

• Finding a new location

How did the partnership with Walmart impact the company's sales?

• Sales decreased due to high competition

• Sales remained stable

• Sales grew significantly

• Sales were unaffected

What percentage of the company's sales does Walmart now account for?

• 35%

• 45%

• 55%

• 25%