Trump, Clinton Not Delivering Political TV Ad Boom

The transcript discusses the trends in political ad spending, highlighting a decrease in presidential ad spending compared to previous years, while other political ad spending has increased. It examines the impact of political spending on local TV stations, the role of social media, and the pricing dynamics influenced by FCC regulations. The discussion also covers state-specific spending variations and the effect of political events on NFL ratings.

What is the expected trend for presidential ad spending compared to four years ago?

• It is expected to be the same.

• It is expected to be significantly higher.

• It is expected to be lower.

• It is expected to be higher.

How does political spending impact local television stations in swing states?

• It only affects stations in non-swing states.

• It decreases their revenue.

• It significantly boosts their revenue.

• It has no impact.

What is the relationship between social media and local TV in political ad campaigns?

• Social media has no role in political campaigns.

• Social media is replacing local TV.

• Local TV is losing market share to social media.

• They complement each other effectively.

What determines the pricing of political ads on television?

• Market demand and supply

• The popularity of the candidate

• The size of the television station

• FCC regulations only

What factor has contributed to the decline in NFL ratings according to the transcript?

• Poor matchups and competition with debates

• Changes in broadcasting technology

• Lack of interest in football

• Increased popularity of other sports